A free, seven day email mini-course designed to help you lay the foundations of a purpose driven brand - built on crystal clarity and stretchy enough to hold all your hyphens.
Rooted
THE SEVEN DAY ROOTED BRAND CHALLENGE
Imagine this - no more comparison traps. No more scrolling. No more late nights crying into Canva because nothing feels right and you’re just STUCK.
This sounds ideal
This time next week you could be building with confidence and clarity, armed with your own Brand Strategy guide to act as a North Star for everything you create in your business.
“Thank you so much for this journey, I've thoroughly enjoyed it and it has really helped me think through how I want my brand to evolve”
EMMA
What you’ll get:
I can't believe this is free!
+ Every day for seven days, you'll receive thoughtful prompts, expert teaching and curated visual inspiration straight to your inbox, guiding you to uncover the story at your roots and lay the foundations of a purpose led brand that can hold your multitudes
+ You’ll also get the same strategy template I use with my 1:1 Brand Storytelling Clients, delivered in Canva for super easy editing
+ As an added bonus - hit reply on any of the seven days if you need further clarity, and I’ll get back to you with personalised feedback.
You've tried DIYing. You've tried all the templates, the checklists, the PDF downloads that sit gathering dust on your desktop. Maybe you even paid a designer to create a logo for you. Maybe it felt right for a little while.
But still, there it sits. The feeling that something doesn’t quite fit. You’re uncomfortable in your brand, embarrassed to send anyone to your website. You spend two hours trying to create a carousel post, only to give up because nothing looks right. You haven’t emailed your list in months, because you’ve lost the threads of what you were trying to say.
You started this business because of a spark - an idea, a vision, something that your brain just couldn't put down.
But somewhere along the way, wires crossed. Threads tangled. The vision became cloudy, lost in a fog of ‘shoulds’ and ‘how tos’ and ‘blueprints for success’. You lost your own brand in the noise.
And you know that you are the exact person to bring this thing to the people who need it most.
Hi, it's me 👋
Here’s the thing about a truly aligned brand - it gives legitimacy in the eyes of your people yes - but it also gives legitimacy FOR YOU. The true transformation of a rooted brand identity isn’t the shiny new logo - it’s the transformation of the founder it belongs to.
It’s the mindset shift of seeing this thing you dreamt about, this spark of an idea you had, exist in the world in a way that feels uniquely, undeniably YOURS.
Doing this work is a catalyst, one I've seen so many times in founders I've worked with one-on-one. It unlocks your voice. It sharpens your offerings. It allows you to show up in the way you have always known that you can, within the world that your brand creates for your people. It illuminates throughlines that you didn’t know were there, shows you new possibilities for expansion, creates the space for you to do what you’re best at, just as you are.
That is the door you open when you sign up for Rooted.
Let's fucking go.
Seven days.
Seven teachings.
Seven deliveries of daily inspiration, knowledge and prompts to lead you back down the path of rediscovering the roots of a brand that feels like home.
This isn’t just another free training on branding. This is a thoughtful, intentional self-led process built on the same framework I use with my 1:1 Brand Storytelling clients.
At the end of the seven day challenge, you’ll walk forwards with not only a deeper understanding of the theory underpinning a successful brand, but also a completed Brand Strategy guide which will inform every step as you build your business.
The online business world is changing. What used to work doesn’t work anymore. And in a world drowning in sameness and generic sales funnels, building a brand rooted in purpose, meaning and storytelling can be your superpower.
Amidst the noise of six figure launches, sales funnels, blueprints and hustle; your people are hungry for REALNESS - and we’re over here building slow brands that will last the distance, because they’re rooted in the one thing a chatbot will never, ever be able to replicate - humanity.
Look, I get it. Slow, stretchy, sustainable growth doesn’t sound as sexy as six figures in six weeks. But honestly? If that kind of hustle is what you’re looking for, I’m probably not for you.
I’m for the founders who have a vision for their future rooted in building a life, not just a sales funnel.
Who I am for?
I’m for the founders building businesses whilst raising kids, holding homes together, creating things of beauty, doing their soul work.
I’m for the founders who are building a legacy, a body of work driven by purpose - not a get rich quick scheme. The ones who are obsessed with what they do. Who are lit from within by the businesses they want to build.
I’m for the founders who hold within them too many multitudes to be defined by a niche, those whose skills and creativity seem too tangled to weave into a cohesive brand
(spoiler: finding the throughlines for those founders is kind of my specialist skill).
This seven day free email challenge is a catalyst for laying brand foundations strong enough to stand firm, no matter how much you grow. In just seven days, you will have:
Defined and profiled your target client or customer
Articulated your vision, values, mission and beliefs as a brand
Mapped out clear next steps to create a brand identity aligned with your strategy
Written the fundamentals of your brand story
Created a framework for your brand personality, with keywords and a clear ethos
Learned about brand archetypes, and defined yours for your brand
A beautifully designed, cohesively structured Brand Strategy Guide, built on the template I use with my 1:1 clients, that you can refer to as you build your business
+ Visioning & clarity
+ Offering & growth ideation
+ Unearthing your particular magic
+ Weaving business & life together
Fifteen years of experience, a degree in visual communication and over one hundred brands built...
Creative Business Ownership
Resonance & Connection
+ Brand psychology
+ Muse client profiling
+ Emotive brand storytelling
+ Human-led messaging
Building Brand Worlds
+ Brand ethos & values mapping
+ Art Direction
+ Elevation, pivoting & positioning
+ Strategic brand foundations
Fabled Founder, Storyteller, Mother of two tiny humans, endlessly curious Creative and Designer of Beautiful Things.
Clare Thorpe
I am a soul deep creator, uncompromisingly curious book lover, multifaceted mother and business owner, solid female-led business wing woman and lover of a late night deep chat. Friend most likely to French exit the party for an early night with a book. A wanderer with a blissfully lacking sense of direction. Always knows the best place to eat. Projector. Scorpio. Endlessly learning.
here's THE KIND OF EXPERTISE I'm bringing to the party
YOUR GUIDE FOR THE WEEK...
THIS ONE'S ON ME
Your brand isn't broken - just misaligned from the real story that lives at your Roots.
Fuck yes
In just seven days, I'll guide you through the process of rediscovering your roots, telling your story in the way only you can, and laying the foundations of a strategic brand identity that feels like home for your people.
You ready?
